40 percent of online consumers expect same-day delivery, according to marketing veteran Khalid Saleh. Meanwhile, retail giants such as eBay are outlining plans to roll back same-day shipping to consumers.
Big box retailers are challenged by offering fast shipping to attract business. This challenge increases for small- to medium-sized enterprises.
According to Saleh, 96-percent of consumers interpret fast shipping as same-day shipping. What’s more, 61-percent of consumers want their goods within one to three hours after ordering.
Business owners lament that in-house sameday delivery services are challenging and expensive. Optimized order fulfillment is one thing, but filling every order within an hour of submission can tax any company’s resources.
Nevertheless, many retailers offer same and next day delivery to provide customer value. When executed successfully, they build trust and loyalty.
As a consumer, some offers aren’t worth it unless they can compete with the timing of in-store purchases. Many retailers struggle to deliver on same day delivery (pun intended). As a result, consumers may have to find their own alternative for same day shipping.
Amazon is a perfect example of the in-house same-day shipping offered by many of the nation’s retailers. Amazon Prime promises that orders placed by noon will arrive by 9 PM the same day. The service is even available on weekends.
Amazon Prime costs $99 year. Subscribers can take advantage of free, two-day delivery. It also offers other Amazon perks for good purchased from the online retailer.
As a Prime member, consumers can also take advantage of free same day delivery for orders over $35. However, this only applies to items with the “FREE Same-Day” delivery designation.
Amazon buyers can still take advantage of same-day delivery without a Prime membership. However, they must pay for expedited shipping.
Geographically, the service covers roughly one in four American consumers. Amazon same-day service is available in large, metropolitan areas. Though, “metropolitan” is subject to Amazon’s interpretation. Still, many retailers are attempting to duplicate the “Amazon promise.” However, is same-day delivery that originates in-house really possible at scale for retailers?
For frequent online shoppers, the Amazon Prime promise is hard to turn down. In addition to same-day shipping, Prime members also receive regular discounts. Normally, however, the reality of the service doesn’t live up to its hype.
When this happens, consumers end up receiving their goods in the same amount of time as standard shipping. Also, they end up wasting time with customer service trying to find out what happened with their shipment.
These unfortunate calls usually end in frustration. Consumers typically listen to a customer service representative repeat standard response scripts. After growing tired of hearing them, the give up. Obviously, this isn’t an ideal customer experience.
What Amazon Prime marketing messages fail to mention is that same day or two-day shipping doesn’t start until an item leaves the fulfillment center. Fulfillment, however, could take several days.
If an online item is marked as out of stock, this makes perfect sense. However, there’s a reason why this item will show up as in stock online, but Amazon cannot fulfill the order on the same day.
Amazon and other big box retailers operate large, national networks of shipping facilities. What this means is that the item’s in stock, it’s just nowhere near where it needs to go. Coordinating the order from a remote fulfillment center to its destination usually adds an unwanted lag to “same-day” shipping.
What Lies Ahead for Sameday Delivery Services?
Sometimes, consumers need an item quickly, but only an online retailer has the item that they need. Many times, complex shipping chains cannot get goods to consumers fast enough.
Moreover, the world is transitioning to an on-demand, 24-hour delivery society. People are busy, but they want things – and they want them now. As the economy improves, this predilection increases.
What if consumers could receive goods in their home instantly? On the fringes of science, researchers are attempting to match the imagining of science fiction teleporters. Now, it’s possible – but not feasible at scale – to print certain goods at home using a 3D printer.
If it were possible, consumers would like to have goods before they even know they need them. With developments in predictive analytics, this could happen, but that’s a distant reality – for now. Eventually, fast shipping and two-day shipping will be about as popular as “snail mail.”
More consumers want goods on-demand – and they’re willing to pay for it. Accordingly, courier service may soon become the new norm for local delivery.
If you think about it, alternatives to in-store shopping have come a long way from Sears catalogs to the e-commerce of today. Now, more consumers are gravitating toward a preference for on-demand delivery.
Retailers go into business because they have a passion for providing a particular good to the public. However, meeting consumer demands can cause entrepreneurs to lose focus on the core of their business.
Alas, There’s Hope!
Courier services can help businesses satisfy ever-increasing consumer shipping demands. Also, sameday delivery service can empower consumers with the convenience of online shopping. Meanwhile, they’ll still enjoy the experience – timewise – of brick-and-mortar purchases.
An expert courier service can help businesses provide same-day shipping. This leaves entrepreneurs free to focus on what they do best – running their business.
Courier services can provide counsel and direction on how to meet customer expectations. They can also free consumers to manage important personal and professional responsibilities. This way, consumers can still manage to get the things that they need to navigate life without worrying about time constraints.
By partnering with the right courier service, retail business owners can satisfy the logistics of quickly getting their goods to consumers. A competent courier gives shopkeepers the peace of mind of knowing their shipments are in good hands.
If you need same-day shipping fulfillment, a friendly representative is waiting to assess your needs. Maryland Messenger offers a range of services that we can custom craft to meet your unique demands.
Consumers can arrange sameday delivery services, using our online quote estimator. If you need goods in a hurry, we have a solution.